Wednesday, January 5, 2011

Let's Tackle Recycling Campaign Continues At Steelers Playoff Game January 15

Following an extremely successful kick off in December, “Let’s Tackle Recycling” will continue in Heinz Field parking lots on Saturday, January 15, when the Pittsburgh Steelers host an NFL divisional playoff game.
On January 15, the Pennsylvania Resources Council and its partners – through funding from the Alcoa Foundation – will collect aluminum cans, glass containers, and plastic bottles and cups generated at tailgate parties.
Alco Parking attendants will distribute blue recycling bags to fans as they enter six designated parking lots located along General Robinson Street. Tailgaters will be encouraged to place all bottles, cans and plastic containers in the bags during their pre-game parties. A recycling team will circulate throughout the lots to provide additional recycling bags, help collect filled bags and generally encourage fans to recycle.
“Response to the ‘Let’s Tackle Recycling’ challenge during the final three Steelers regular season home games was phenomenal,” according to PRC Regional Director Dave Mazza. “Our recycling crew collected nearly five tons of materials and heard endless comments concerning how much tailgaters appreciated having an opportunity to send their bottles and cans to a recycling plant rather than to a landfill.”
In addition to collecting recyclables from tailgaters, the campaign uses the collection opportunity to educate the public about the positive environmental benefits associated with recycling.
“In addition to being great for the Steelers, the playoffs are a great opportunity to continue the campaign for recycling awareness in the region,” said Beth Schmitt, Alcoa’s Director of Recycling. “We want recycling aluminum cans to become second nature. The more opportunities we have to make recycling a habit, the better! When we make aluminum can sheet from used cans, we save 95 percent of the energy it takes to make aluminum from virgin materials. That’s energy we can’t afford to waste.”
The “Let’s Tackle Recycling” campaign is sponsored by PRC and the Alcoa Foundation in partnership with Alco Parking, City of Pittsburgh Environmental Services, Greenstar, Pittsburgh Steelers and the Sports & Exhibition Authority.
For more information, visit the PA Resources Council website or call 412-488-7490, x243.

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