Since being formed, SGP has remained committed to growing the Susquehanna Greenway—a connected corridor of paddling, walking, and biking trails, boat launches, conserved lands, and communities that runs along the Susquehanna River in Pennsylvania.
Alongside that mission, SGP also works to connect the public with resources, programs, and events that allow them to engage with the outdoor opportunities of the Susquehanna Greenway.
Having been launched in the early 2000s, the website—pre redesign—was one such resource that served as a boon of information but, over time, became cumbersome to navigate for users seeking information.
“The legwork for this project began several years ago with a full evaluation of our online content,” explains SGP Director of Communications & Outreach, Alana Jajko. “We wanted to boil down the mass of information on our site to a format that made more sense to our users and connected them with the trail profiles and paddling itineraries they were looking for as easily as possible.”
During development, themes and designs for the new site focused on connecting the public directly to the information needed to explore the Susquehanna Greenway and minimizing the number of pathways needed to discover information.
New graphics and interactive maps were also incorporated into the website to bring the Susquehanna Greenway to life, while older and confusing content was removed to better streamline the website and reduce clutter.
In conjunction with this release, the organization also underwent branding and logo updates.
“Over the past several years, SGP has taken on a direction that is refocused on connecting the public with the outdoor opportunities in their own backyard—hiking, biking, paddling, and more,” explains Jajko. “We thought it was time that our logos and color suite reflect a more welcoming feeling of bright, active engagement associated with the color and movement of these activities and the Susquehanna Greenway.”
For more information on programs, initiatives and special events, visit the Susquehanna Greenway Partnership website. Click Here to sign up for regular updates from the Partnership or Like them on Facebook. Click Here to support their work.
Related Article:
-- Susquehanna Greenway Partnership: Your Guide To Fall Colors On The Susquehanna Greenway - By Andrew Bechdel, AmeriCorps Susquehanna Greenway & Trails Assistant [PaEN]
[Posted: October 5, 2022] PA Environment Digest
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