PA Park Maintenance Institute Seeking Start-Up Sales & Marketing Campaign Proposals

The PA Park Maintenance Institute is seeking proposals for a start-up sales and marketing campaign.  The deadline for proposals is November 18.

The Institute is dedicated to building the capacity of park owners and stewards to maintain parks in a safe, clean, and ready-to-use manner. It advances education, advocacy and research for park and recreation maintenance through practical and implementable services.

In a 2017 PA Recreation and Park Society survey, Pennsylvania park and recreation agencies reported capital rehab and major maintenance needs with a median of $400,000 per agency. The assets of many of Pennsylvania’s more than 6,000 community parks are at risk from inadequate maintenance. Eighty-five percent of park and recreation providers believe maintenance is important or extremely important.

Establishing an ongoing statewide Institute dedicated to increasing park owners’ and stewards’ capacities to maintain their parks and public spaces has not been attempted before. With no prior example, the PA Park Maintenance Institute is the pioneer. When it succeeds, it will also become a national model.

The Institute operates under the auspices of the PA Recreation and Park Society, a nonprofit professional association providing leadership, advocacy, training and resources for those working and volunteering in the park and recreation industry.

The Scope of Work for this project is intentionally expressed very broadly to encourage creativity in creating a sales and marketing campaign.

The Scope includes developing a three-year Marketing and Promotion Plan, and assisting in implementing the deliverables of the Plan to sell annual subscriptions, and to promote Institute services, programs, trainings and news.

Click Here for a copy of the RFP.   Click Here for a background paper on the Institute.

Visit the PRPS Maintenance webpage for more background on this issue.

For more information on programs, initiatives, upcoming events and training opportunities, visit the PA Recreation and Park Society website.  Like them on Facebook,  Follow them on Twitter, visit their YouTube Channel, and find them on Instagram.  Click Here to support their work.

[Posted: October 23, 2019]  www.PaEnvironmentDigest.com