Litter’s negative impact on the greater Pittsburgh environment – and individuals’ lives – stretches in countless directions such as viewing visual blight on your daily commute and worrying about your dog cutting a paw on glass on your neighborhood streets to dealing with the consequences of trash polluting our rivers and streams.
To continue the fight against litter, the PA Resources Council is launching the second phase of its “Crying Steelers Fan” campaign to encourage amateur filmmakers to create Pittsburgh-centric anti-litter PSAs. Two winning contest entries will air on KDKA-TV later in the year.
Entries are due July 3.
“Last fall, PRC launched a campaign to encourage residents to share anti-litter messages via 21st century technology such as social media and electronic communication,” said PRC Regional Director Justin Stockdale. “Serving as the centerpiece of our campaign is the ‘Crying Steelers Fan’ video, which strives to forge a connection between the region’s pride and litter prevention. We believe that the proud nature of Pittsburghers can support a clean and beautiful city.”
“We’re excited to introduce Phase 2 of the campaign by inviting all Pittsburghers to participate in PRC’s anti-litter video contest to showcase how litter impacts their lives, their communities and their city,” Stockdale said. “Two winners will be selected by notable Pittsburghers, and winners will see their videos aired on KDKA-TV, PRC’s media partner for the ‘Crying Steelers Fan’ PSA.”
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